forelena.co
creative direction + marketing
an ancestral jewelry brand, hand-threaded. built the presence around the narrative and its heritage. sold out in its first year with successful margins. in 2026, one necklace went viral with over 2.5 million views.
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Ăours
creative direction + garment design
four travel photographs in, four intentionally designed garments out. each piece is built for sophistication and comfort through the textures of its photograph.
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whitney tilson for NYC mayor
creative direction + digital strategy
a first-time candidate who stood alongside the cityâs most established names in a historic race. built the campaignâs full visual world from scratch: the identity, the photography, the social strategy and the voice. one of nine candidates to qualify for the televised NBC debate.
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mor coffee
creative direction + packaging + photo
a colombian coffee brand built from the ground up. directed brand identity and designed the packaging and labels. from sketch to shelf.
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tearsinacupfullofwater
photo + paintings
a ritual for illusion and its magnificence.
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hemlocke springs
creative direction + marketing
conceptualized and directed the video and tik tok for âgirlfriend,â which became a viral hit that led to her record deal. we were later featured on DAZED Magazine for the video of âsever the blightâ followed by shoutouts from artists like Doja Cat, Chappell Roan and more.
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